Don't pressure anyone into attending. Make Upcoming Events A Prominent Part Of Your Company Page. For example, if your event is for an art gala, you could make the hash tag "#NYCArtGala2017.". Need inspiration or guidance to create your event hashtag? In fact, events that sell tickets directly on Facebook drive two times more sales and free registrations on average than events that redirect to a ticketing page. and consider content that engages your followers. Pictures set a vibe and answer event-goer’s questions about your event’s atmosphere. Event Planning & Promotion; Nov 02, 2017 ; Event Marketing Facebook Social media. Thanks to all authors for creating a page that has been read 4,788 times. Check out these 20 marketing and advertising activities to attract more event attendees. As LinkedIn is filled with professionals it might be a good place for your event. The more people use your hashtag, the more you’ll see your reach increase. If you’re reaching out to others and asking them to help promote your event or content you need to be thoughtful and strategic with your ask. into categories: People who have bought tickets in the past versus those who haven’t, or different demographics within your target audience. Event … Eventbrite gives you hundreds of ways to do that. Preparing to run an event can sometimes feel like you're sprinting a marathon. Design a look and feel for your event or events. This email targeting is made easier with email marketing platforms like. Social Media: Make sure you set a dedicated hashtag for your event for all your social media promotion, checking first to ensure it’s not already in use. Take advantage of event discovery sites, Eventbrite research shows that over half of, look to neighborhood guides for things to do. In fact, the survey shows that … Selling out your event is easier said than done. Advertise your location. Don't advertise a financial event in an HR group. Choosing the right ticketing and registration partner will help keep the new attendees you’ve won over. TIP: Most online event registration platforms offer you an ability to ask custom questions during registration process. People who weren’t ready to make a ticket purchase the first time are often grateful for the reminder to sign up before it sells out. Set out items such as hors d'oeuvres and refreshments that encourage people to stop by your booth and stay for a few minutes. Where you spend your advertising budget should be dictated by your target audience. Retarget event-goers who expressed interest, People who weren’t ready to make a ticket purchase the first time are often grateful for the reminder to sign up before it sells out. If you are doing a series of events, create branded materials to tie them together. Follow up post event Even if you perfectly execute every aspect of your advertising strategy, it doesn’t end when your event sells out. Don't send out the same tweet every time. Leverage Social Media: More than 2 billion people use Facebook every month – that’s 2 out of every 7 people in the world. Once they have met you face-to-face and learned what services you offer, they may refer business to you or hire you themselves for one of their upcoming events. Use bold, easy-to-read text in your promotional materials. Think Bandsintown or Spotify for music fans, Lanyrd for conference-goers, and Facebook Events or Eventbrite for those looking for personalized recommendations. Hone in on your target audience. LinkedIn, Twitter, and Facebook are great ways to reach people that will attend the event. every time you announce an event, you might be missing the mark. Tell everyone you know about the event, obtain email addresses and encourage them to pass along the information to their friends, coworkers and relatives. Create thoughtful content that positions your event brand as a thought leader or shows your audience how great of a time they could have if they attended. Event Reminders are managed within the settings for the Event itself. If just the incentive of having pretty pictures of your event doesn’t convince you to put any effort into Instagram marketing, there is data to back up why you should jump on this bandwagon.. Post-event content reminds your fans of the great time they had during your show, builds affinity and goodwill, and makes them more receptive to future communications from your business. You want to find more people just like that. Using their algorithms and automated tools, you can create ads targeted to those exact people. She has a BA in Marketing from San Francisco State University. The cornerstone of all the promotion efforts is the event page or website. Check out this attendee workbook to help you get started. Snapchat is a unique social media platform, in the sense that it’s easy to get started, but difficult to actually master. This article was co-authored by Stefanie Chu-Leong. Seek out people with vast online influence — celebrities, subject-matter experts, popular bloggers, YouTube stars. Think Bandsintown or Spotify for music fans, Lanyrd for conference-goers, and Facebook Events or Eventbrite for those looking for personalized recommendations. Months before you even announce your event to the public, you and your team have already started concepting the event, booking the venues, procuring speakers and activities, creating the materials ... and so on and so forth. Advertise Food if You're Going to Have it Available It's no secret that providing food at a college event can drastically increase attendance. You can use technology tools like SocialLadder to find, manage, and capitalize on social influencers in your sphere. 1. Include graphics that are relevant to your event to get people’s attention. By now, this event management cycle should be familiar to you: Planning the event: From idea to action plan. For most events, search (primarily Google) can be expected to drive between 5-10% of ticket purchases or registrations. Think webpage, social media, presentation decks and post-event materials and emails. 4 Tips to Reach the Right Attendees With Your Event Marketing, 4 Ways to Master Email Personalization and Sell Out Your Next Event, The Ultimate Event Advertising Plan for Busy Event Creators. One Eventbrite creator saw a six time return average on investment using ad retargeting. 3. Social media is one of the most powerful marketing channels at your disposal. For example, maybe you’re organizing a brand new technology tradeshow and hoping to entice attendees ofSalesforce’s user conference, Dreamforce. If you have a lot of people coming in off the street, it can be hard to sort out who might be a party crasher as opposed to someone who's really an important VIP. Follow up post event Even if you perfectly execute every aspect of your advertising strategy, it doesn’t end when your event sells out. In addition, consider building a profile of your target audience — this includes age, location, profession and interests. Using event discovery sites like this is a relatively easy way to put your event in front of people who’ll be interested in it. Of course, that doesn’t mean you shouldn’t directly ask for registrations (see tip #26). We’re way past the point of thinking that Snapchat is some passing fad, especially with its 166 million average daily active users. In fact, events that. Just keep in mind that while there are numerous ways to advertise your event, you need to test and tweak until you find a winning combination. By using our site, you agree to our. One event prof organized a charity event where they wanted to advertise on the back of buses. If you really can’t stand to see another ad again, then please consider supporting our work with a contribution to wikiHow. You must be a Page admin or have advertiser permissions for the Page hosting or co-hosting the event in order to run an event ad. Take advantage of it and ask questions to help you guide not only the event, but also your promotion strategy for an upcoming event as well as any future events for the same audience. With such high traffic, most of your prospective attendees are already on these social media channels. To maximize your social media event marketing efforts, however, it pays to put some strategy behind your posts. Consider whether you want to pay to advertise your event Thanks to social media advertising, it’s easier than ever to put some spend behind your marketing efforts – and you don’t have to have a degree in … Eventbrite research shows that over half of urban event-goers look to neighborhood guides for things to do. Can’t wait for (event month)!” should do nicely, and can serve as nice, gentle reminders to register. With several platforms to leverage, you can get the word out to various segments of your audience where they live online. And, more importantly, where do they spend their time online? Write a blog post summarising the event and publish it with fun photos. The ability to buy tickets wherever event-goers are streamlines the customer experience. And within those ranks, you might find one or two that are extra influential. Write a blog post summarizing the event and publish it with fun photos. But with so many social networks to choose from, advertising your event on them can get overwhelming, fast. Choosing the right ticketing and registration partner will help keep the new attendees you’ve won over. Event promotion through content marketing relies mostly on blog posts, infographics, and videos. With the information you’ve gathered on your target audience (and strategic tools like Boostable or ToneDen) you’ll be able to reach the exact attendees you want. Enlist them (typically with financial compensation) to create strategic and timely posts about your event. Using algorithms and A/B testing, these tools constantly hone and refine your social media and Google Ads to help you make the most impact with your ad budget. Facebook, Twitter, and Pinterest all have the technology to help you find lookalike audiences — people who match your buyer profile in terms of demographics, geography, stated interests, and online behavior. Why not purchase a booth at Dreamforce? Find those folks and motivate them to help you spread the word online. Knowing your audience is the best way to advertise successfully to existing customers, and also to seek out people who would be interested in your event. Ideally, you’ve already cultivated a following on social networks like Facebook, Twitter, LinkedIn, and Instagram. Pictures set a vibe and answer event-goer’s questions about your event’s atmosphere. 7. There again it is all about the audience. Shape this identity, and your company's image, by making a press kit and a logo for your business. If your event has a price tag, it could be a great reward to loyal followers to offer an early bird registration discount. To create an event ad, first you'll need to create a Facebook event. Get the ball rolling on your event promotion strategy with these 20 marketing and advertising activities. You put a lot of work into crafting the ultimate event. Where you spend your advertising budget should be dictated by your target audience. Create a digital voucher … To successfully advertise your event, you should use a multifaceted approach that includes online advertising, networking, and advertising through the media. Stefanie has over 15 years of event planning experience and specializes in large-scale events and special occasions. Luckily, there are plenty of event management tools that can help you map out your timeline. After nailing down the details of who will be completing what tasks in the lead up to your event, think about how your audience likes to plan to gain a sense of the right time to kick things off. The best way to advertise … Institute of Bankers Pakistan . Contact your local media Don't forget the law of proximity. Just make sure you’re aware of the rules and regulations each social media platform has around contests. Your attendees are your biggest advocates, indeed. Even Instagram recently reported that it had 1 billion users last month. you’ll be able to reach the exact attendees you want. You can find her sampling beer, stuffing her face with cookies, and checking out local comedy shows. Your attendees are your biggest advocates, indeed. Just make sure you’re aware of the rules and regulations each social media platform has around contests. In addition to Sponsored InMail, the platform also offers other ways to advertise your event. Just let them know you think the event will be a great time and they should stop by if they can make it. Build their trust, and they’ll respect your event brand. Using algorithms and A/B testing, these tools constantly hone and refine your social media and Google Ads to help you make the most impact with your ad budget. If your event … Both types of LinkedIn ads are similar to what you find on Facebook. Design flyers and digital graphics that feature the name, date, and location of the event. Write a blog post summarizing the event and publish it with fun photos. Run Social Media Contests Run social media contests to help spread the word about your event. I’d love it if you could make it.”. Enlist them (typically with financial compensation) to create strategic and timely posts about your event. Who are they? Use social media to advertise for free to a wide audience. Keep in mind, popular newspapers and magazines charge more for ads than publications that have a smaller circulation. Please help us continue to provide you with our trusted how-to guides and videos for free by whitelisting wikiHow on your ad blocker. And within those ranks, you might find. Event Reminders. The highest echelon of “influencer marketing” is the. Create a special event hashtag (and overuse it). Include your email address to get a message when this question is answered. . wikiHow is where trusted research and expert knowledge come together. to discover events. List your location front and center at the top of your website, as well as in plain sight on all of your social … Be sure to pin your posts as well. Don’t make it hard for them to find out where you are located — it’s your main advantage, after all. Stefanie Chu-Leong is the Owner and Senior Event Planner for Stellify Events, an event management business based in the San Francisco Bay Area and California Central Valley. You have a solid list of people who’ve purchased tickets to your events in the past. 6. To create an event ad with an Interested … Or, you could use Instagram or Snapchat to create mini-documentaries about your preparation, or what people could experience at the event, in the “stories” for all of your followers to see. You can then create an event ad from your Facebook Page or through Ads Manager. In addition, consider building a profile of your target audience — this includes age, location, profession and interests. Shift focus from promotional to conversational, Move away from strict marketing messages on your. work for you. A good balance is the “4:1:1 Rule.” It says you should post or share four pieces of content written by other people or brands for every promotional post you make. In addition, it will be harder to control things like food, beverages, and security if you don't know exactly how many people to expect. Event-goers also turn to more targeted sites to discover events. 26. This will help with your marketing strategy as you can use this … Once per network per day is … that positions your event brand as a thought leader or shows your audience how great of a time they could have if they attended. Once you’ve found a venue that meets your client’s requirements, theme, and budget, you will need to promote it so that it helps bring about a successful event. Send it out as a newsletter to your segmented email base — even those who didn’t attend. People love to. Once your event is on event discovery sites, without leaving the page. You’ll want to post more of these as time runs out for registration. Photography is also crucial for making the other techniques on this list — from advertising to email — more effective. Beyond online advertising, take advantage of promotional opportunities … Send it out as a newsletter to your segmented email base — even those who didn’t attend. Create a beautiful event listing and easily drive attendance with built-in tools. You might not know the term, but you’re definitely familiar with retargeting technology. Instead, segment your email lists into categories: People who have bought tickets in the past versus those who haven’t, or different demographics within your target audience. It’s the first thing potential attendees will see, so it should not only  be eye catching, but also have clear, concise copy and a strong call to action. Purchase a booth and creatively display marketing materials. can help you determine which ones to prioritize. What is the No. Mention if there will be food or drinks. Infographic: Americans Would Rather Be Known for Their Experiences Than Possessions, The 10 Best Ways to Promote Your Event Online. Promoting the event: Spreading the word and selling tickets. 17. The ability to buy tickets wherever event-goers are streamlines the customer experience. Beautiful event design and event space décor, along with well-planned event venue marketing, can lead to increased satisfaction from … to make advertising work for you. Fortunately, nowadays it’s easier than ever to advertise thanks to the Internet and social media. You should think of it as giving your followers useful content. Last Updated: March 23, 2020 This article will show you how to send emails to Event Registrants, and how to send promotional emails to contacts who have not yet registered for the Event. to find, manage, and capitalize on social influencers in your sphere. And if you’re already planning for next year, don’t forget to announce ASAP. Or sponsor a happy hour nearby? LinkedIn also gives you the option of featuring Sponsored Content within the … With preparation and consistency, you can create an advertising campaign that gets people to your event. Make sure your event has a clear brand that speaks to your audience and the content. Events, large and small, can be a great way to promote your business, and perhaps turn a profit in the process. The event planner included the sponsor on all the event advertising, including the buses. Just keep in mind that while there are plenty of ways to advertise your event, you need to test and tweak which ones work for you until you find a winning combination. Photography is also crucial for making the other techniques on this list — from advertising to email — more effective. This might be as simple as your basic enter-to-win sweepstakes, or something more unique and playful — like a judged Snapchat drawing contest or a tag-a-friend contest (“Who would you bring?”). This could be a page or website specific to the event, or if you don’t have a site for the event, use an EventBrite page. This article has been viewed 4,788 times. — people who match your buyer profile in terms of demographics, geography, stated interests, and online behavior. How to advertise an event via email. Search engine optimization (SEO) might seem like a thankless hassle, but it’s worth it. Take well-lit photos that appropriately capture the ambiance and illustrate what people can expect at your event. This helps drive awareness for your event. Once you have them engaged, talk about the services you offer, focusing on the variety of events you plan, from weddings to small parties to … By signing up you are agreeing to receive emails according to our privacy policy. Eventbrite gives you hundreds of ways to do that. When you have a LinkedIn (professional network) profile, you can join groups and within these groups, you can advertise an event if relevant. Move away from strict marketing messages on your social media platforms and consider content that engages your followers. A good advertising strategy can be the difference between an OK turnout and a major success at your event. Launching a special hashtag campaign prior to your event is a great way to monitor engagement and reach. Rather than give up on the idea, they found a sponsor that wanted to be associated with the event. 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